In a broad sense the term “digital marketing“ refers to marketing that is delivered through digital channels, such as websites, search engines as well as social media, emails, and mobile applications. Utilizing these online media channels is the way through which businesses endorse products or services and brands. Customers heavily depend on online sources to investigate products. For instance, Think with Google marketing data revealed the majority of people start their research on websites, while 33% go to brands’ websites, and 26% use mobile apps.

Digital marketing today is a vast array of channels through which marketers are required to integrate their brands, advertising on the internet is more complex than just channels. To realize the full effectiveness of online marketing marketers need to dig into the complex and vast multi-channel environment to uncover strategies that can make an impact with engagement marketing. Engaging marketing can be described as the process of creating significant interactions with potential and existing customers based on the information you gather with time. Through engaging with customers through a digital environment and establishing brand recognition and position your company as an industry leader and position your company in the forefront when a buyer is ready to purchase.

Through the implementation of a multichannel digital marketing strategy, marketers can gather useful insights into their target audience’s behaviors while opening the doors to innovative ways for customer engagement. In addition, businesses are likely to see more retention. According to a study conducted by Invest firms that have strong customer engagement strategies that are omnichannel, keep around 89 percent of their customers when compared to businesses who use weak omnichannel solutions which have a retention percentage of only 33 percent.

Soon, for digital marketing, we’re likely to see an expansion of the range of wearable gadgets available to customers. Forbes predicts the future of social media. It predicts that it will grow to become more conversational in the B2B industry videos will be improved to be optimized for search engine (SEO) for purposes and marketing via email will be more customized.